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Audience Exploration is invite-only. Keys need the exploration:read scope, and the workspace needs access. Ask Fandom to turn it on.
Maps are built from who actually comments on which YouTube channels. Channels whose commenters overlap are grouped together.
1

Find a starting point

You get channels by name, channels whose audiences talk about your words, topics and saved audiences.
2

Map it

Sources can also be query (plain words), brand or audience. Combine up to eight.The result lists up to 110 channels (size up to 160) and their groups. The core group is the audience you asked about. For each group and channel:
3

Look closer at a channel

What the channel makes, its topics and its latest videos.
To turn a map into a campaign, collect the channels you like into a data store, then build an audience from it.